Indiana Wesleyan University-National and Global is excited to announce two new specializations for the Bachelor of Science in Marketing program: Marketing Analytics and Digital Media Business Strategies.
These two new specializations will allow students to align their studies with a specific career path in the marketing field. In this fully online program, students will have the opportunity to merge both creative skills and business skills while completing their degree in as little as one year.
With a significant focus on digital marketing, the program will prepare students for a variety of marketing roles in any industry, from non-profit to private sector organizations. Students will learn how to develop practical business skills that are relevant to marketing functions while also applying global marketing perspectives to critical business decisions.
The Marketing Analytics and Digital Media Business Strategies specializations allow students to learn about different career paths in marketing and help them explore and develop skills for their career aspirations. Graduates could pursue roles such as:
- Marketing Manager
- Market Analyst
- Sales Representative or Manager
- Retail Manager
The Bachelor of Science in Marketing is a bachelor completion program for students who have already earned at least 60 transferable credit hours. Multiple start dates are available throughout the year.
Learn more about the program details and admissions criteria by visiting indwes.edu/BSMKMA and indwes.edu/BSMKDMBS.