Learn More | Get Info Today

B.S. Marketing - Marketing Analytics


Overview of the Online BS Marketing - Marketing Analytics Degree

Creative thinker. Problem-solver. Strategist. Put your strengths to work, tuning them up in IWU’s Bachelor of Science in Marketing. Companies need marketing professionals who understand the customer journey and know how to build top-notch digital experiences that foster positive first impressions. At IWU, you’ll develop skills that help you manage the essential functions of a marketing department or agency, from leadership methods to the foundations of economics and finance. Dive deeper and focus your studies with the specialization in Marketing Analytics, where you’ll learn how to conduct effective research, utilize data mining strategies, and engage in analytics that help inform your organization’s larger marketing strategy.

  • Fully online, flexible learning format
  • Complete the program in as little as one year
  • Growing career field with job opportunities across both for-profit and non-profit sectors
  • Specializations available in Marketing Analytics and Digital Media Business Strategies


Learning Outcomes

  • Develop practical business skills that are relevant to marketing functions
  • Use appropriate methods to communicate to diverse audiences
  • Apply global marketing perspectives to critical business decisions
  • Equip yourself to handle marketing problems using ethical approaches and biblical perspectives


Career Possibilities

  • Marketing Manager
  • Market Analyst
  • Sales Representative or Manager
  • Retail Manager


Student Testimonial

"My career has evolved after graduation, making me eligible for positions I otherwise would not have been without a bachelor’s degree. I learned it’s never too late to set a new goal and work to achieve it. I gained the knowledge and tools needed to contribute to my field with confidence."

Monique Crawford, Bachelor of Science



The Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at www.indwes.edu/about/iwu-profile/accreditation.

Not all programs are offered at all locations and some may only be available online.

Tuition & Financial Aid

Credit Hours Tuition
36 Total $449 / credit hour

*Effective July 1, 2020, through June 30, 2021.

The total cost of the program, including tuition, books, eBooks, and fees, will be determined prior to your enrollment. The cost will be divided into several payments spread over the course of the program. Course textbooks will be shipped to you before each course begins. The cost of books increases for shipments outside of the 48 contiguous United States.

The total credit hours and per-credit-hour costs listed above are effective for the core program. For prerequisite or other required courses if applicable, students will need to pay for appropriate tuition, books, and any additional fees. Costs may change if you withdraw from the program and restart in a future program at a later date.

Financial Aid

Financial aid is available in the form of grants, loans, scholarships, veterans benefits, and even employer reimbursement.

For information about financial aid, call 800-621-8667, ext. 2516, visit our financial aid website, or email IWUfinaid@indwes.edu.


Below is the list of courses required to complete the program. The courses are designed to be taken sequentially, two at a time, until the program is complete. Working with your advisor, you may elect to take one course at a time. Full course descriptions may be viewed by clicking on the course titles below. For further information, feel free to contact us.


Required Core Courses



Marketing Analytics Specialization Courses




Below are the lists of requirements for the Bachelor of Science with a major in Marketing and a specialization in Marketing Analytics program. Click on each link to expand the requirements. If you have any questions about the admissions process, feel free to contact one of our admissions representatives at 1-866-498-4968.

Admission Requirements

The admission requirements for Bachelor of Science degree with a major in Marketing offered through the College of Adult and Professional Studies are as follows:

  1. Proof of high school graduation or GED certification.
  2. Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).

Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.

Graduation Requirements

To graduate with a Bachelor of Science degree with a major in Marketing from the College of Adult and Professional Studies at Indiana Wesleyan University, the following requirements must be met.

  1. Completion of 120 semester hours.
  2. Completion of the required core courses with a GPA of 2.25 or higher.
  3. Cumulative GPA of 2.0 or higher.
  4. Completion of 30 hours of general education requirements as specified in IWU Catalog.
  5. Payment of all tuition and fees is required to receive a diploma.

Start Dates

Below are the program locations, upcoming dates, and meeting times for the Bachelor of Science with a major in Marketing and a specialization in Marketing Analytics program. This list is updated regularly as new classes are added. If you have any questions or need further information, feel free to contact us.