Online B.S. Marketing
Marketing Analytics Specialization

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Overview of the Online Marketing Analytics Program

Creative thinker. Problem-solver. Strategist. Put your strengths to work, tuning them up in IWU’s Bachelor of Science in Marketing. Companies need marketing professionals who understand the customer journey and know how to build top-notch digital experiences that foster positive first impressions. At IWU, you’ll develop skills that help you manage the essential functions of a marketing department or agency, from leadership methods to the foundations of economics and finance. Dive deeper and focus your studies with the specialization in Marketing Analytics, where
you’ll learn how to conduct effective research, utilize data mining strategies, and engage in analytics that help inform your organization’s larger marketing strategy.

  • Fully online, flexible learning format
  • Complete the program in as little as one year
  • Growing career field with job opportunities across both for-profit and non-profit sectors

Start Your Journey

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You’ll Learn To…

  • Develop practical business skills that are relevant to marketing functions
  • Use appropriate methods to communicate to diverse audiences
  • Apply global marketing perspectives to critical business decisions
  • Handle marketing problems using ethical approaches and biblical perspective

Career Options

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48 Total
$455/ Credit Hour *

The total credit hours and per-credit-hour costs listed above are effective for the core program. If applicable, students will need to pay for appropriate tuition, books, and any additional fees for prerequisite or other required courses. Costs may change if you withdraw from the program and restart in a future program at a later date.


Financial aid is available in the form of grants, loans, scholarships, veterans benefits, and employer reimbursement.


Here is the list of courses required to complete the program. Full course descriptions may be viewed by clicking on the course titles. For further information, feel free to contact us.

12 Core Courses

These courses contain the program-specific knowledge. Upon completion, you should have the tools to conquer your new career with confidence. For a full list of courses required to complete your degree, please visit the Bachelor General Education page.

Four Business Elective courses are also required in addition to the courses listed below in order to equal the required 48 credit hours.

MKG-421, ECO-310, MGT-445, FIN-310, MKG-361, ADM-435, MKG-350, STA-351, MKG-450, MKG-398, MKG-460, MKG-470


Below are the lists of requirements for the BS in Marketing program. Click on each link to expand the requirements. If you have any questions about the admissions process, feel free to contact one of our admissions representatives at 1-866-498-4968.

  • Proof of high school graduation or GED certification.
  • Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
  • Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.

  • Completion of 120 semester hours.
  • Completion of the required core courses with a GPA of 2.25 or higher.
  • Overall cumulative GPA of 2.0 or higher.
  • Completion of 30 hours of general education requirements as specified.
  • Payment of all tuition and fees is required to receive a diploma.


The BS Marketing - Marketing Analytics at Indiana Wesleyan University has many convenient starts throughout the year. Listed below are the next available starts. If you don’t see a start that fits your schedule, connect with our enrollment team to see more future starts.


Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC),, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at

ACBSP AccfeditedThe Bachelor of Science in Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

*Effective 07-01-2023 through 06-30-2024