B.S. Marketing

“Indiana Wesleyan stretched me and boosted my confidence to make me believe that I could do it. And I have.”

- Gerilyn Davis



The Bachelor of Science with a major in Marketing program offers four market-driven specializations in marketing analytics, social media, service and non-profit marketing and digital branding, advertising and promotions. Students in the BS Marketing program at Indiana Wesleyan University will develop business analysis, critical thinking and problem-solving skills as they relate to marketing. Applications of global marketing perspectives to critical business decisions will be explored. In our rapidly changing business environment, the student will identify appropriate marketing communication methods to reach diverse audiences. Through applying relevant marketing technologies to manage changing business conditions, the students will use ethical solutions using a biblical framework to successfully implement business marketing opportunities.


Program Learning Outcomes:

  • Develop business analysis and problem solving skills as they relate to marketing.
  • Apply global marketing perspectives to critical business decisions.
  • Identify appropriate marketing communication methods to reach diverse audiences in business environments.
  • Apply relevant marketing technologies to manage changing business conditions.
  • Develop ethical solutions for business marketing opportunities using critical thinking.
  • Integrate a biblical framework that guides interaction within the marketing environment.


The Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at www.indwes.edu/about/iwu-profile/accreditation.

Not all programs are offered at all locations and some may only be available online.

Tuition & Financial Aid

Credit Hours Tuition
48 Total $449 / credit hour

The total cost of the program, including tuition, books, eBooks, and fees, will be determined prior to your enrollment. The cost will be divided into several payments spread over the course of the program. Course textbooks will be shipped to you before each course begins. The cost of books increases for shipments outside of the 48 contiguous United States.

The total credit hours and per-credit-hour costs listed above are effective for the core program. For prerequisite or other required courses if applicable, students will need to pay for appropriate tuition, books, and any additional fees. Costs may change if you withdraw from the program and restart in a future program at a later date.

Financial Aid

Financial aid is available in the form of grants, loans, scholarships, veterans benefits, and even employer reimbursement.

For information about financial aid, call 800-621-8667, ext. 2516, visit our financial aid website, or email IWUfinaid@indwes.edu.


Below is the list of courses required to complete the program. The courses are designed to be taken sequentially, two at a time, until the program is complete. Working with your advisor, you may elect to take one course at a time. Full course descriptions may be viewed by clicking on the course titles below. For further information, feel free to contact us.


Required Core Courses



Marketing Analytics Specialization Courses





Business Electives - 12 credit hours

(from subjects Business, Economics, Finance, Accounting, Administration, Management, and Marketing)


TOTAL - 48 credit hours (120 required for graduation)


Below are the lists of requirements for the BS in Marketing program. Click on each link to expand the requirements. If you have any questions about the admissions process, feel free to contact one of our admissions representatives at 1-866-498-4968.

Admission Requirements

  • Proof of high school or GED certification.
  • Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
  • Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program. A maximum of 40 hours of credit may be earned through the assessed learning process toward the required 60.

Graduation Requirements

  • Completion of 120 semester hours.
  • Completion of the required core courses with a GPA of 2.25 or as specified in a program of study and a minimum of 30 hours of the core taken at Indiana Wesleyan University.
  • Overall cumulative GPA of 2.0 or higher.
  • Completion of 30 hours of General Education Requirements as specified in the IWU Catalog.
  • Payment of all tuition and fees is required to receive a diploma.

Start Dates

Below are the program locations, upcoming dates, and meeting times for the Bachelor of Science with a major in Marketing program. This list is updated regularly as new classes are added. If you have any questions or need further information, feel free to contact us.