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Bachelor's in Marketing – Marketing Analytics Specialization

Are you ready to pursue analytics-focused roles in the field of marketing? Achieve your goal by completing the Bachelor of Science in Marketing program with a specialization in Marketing Analytics at Indiana Wesleyan University. This Marketing Analytics Degree program was designed to help students become highly skilled critical thinkers and problem-solvers who can create an engaging customer experience and solve challenges in digital marketing with analytical tools. With this specialization, you will learn how to effectively mine data and communicate your findings to drive change in your organization.

Why Pursue My Marketing Analytics Degree Online at IWU?

In addition to our high-quality curriculum, students learn from faculty who are experts in digital marketing with decades of real-world experience. Our Christian faculty teach from the same biblical worldview valued on our campus, so that students can implement these principles in a fulfilling career. Plus, we go above and beyond the course curriculum in this marketing bachelor’s degree online to help you succeed. We offer student services, from advising to tech support and tutoring to help ensure you are set up for success throughout the program. We also lock in your rate of tuition once you start this marketing bachelor’s degree online program, so you can further your education without worrying about unexpected price increases as you complete the program.

What Will I Learn in a Marketing Analytics Degree Program?

Our online bachelor’s in marketing analytics is designed to offer practical business skills and in-depth knowledge of data visualization, marketing, data analysis, data mining, web analytics, and more. Our goal is to help you prepare for a wide variety of marketing careers, whether you want to work in the public, private, or non-profit sector. This program can also be completed in as little as one year in a 100% online format, giving you the power to continue your education without putting your current career on hold. So, if you are looking for an online business marketing degree, consider the benefits of this program.

What Makes IWU Different?

Education Pioneer

IWU has provided on-campus education for more than 100 years.

Rooted in Christ

Faith-integrated curriculum and a commitment to changing the world.

Superior Support

Center for Student Success for counseling, tutoring, and more!

Tuition & Aid

48 Credit Hours


$455/ Credit Hour

Financial aid is available in the form of grants, loans, scholarships, veterans’ benefits, and employer reimbursement.

Financial AidTuition Info

Applicable fees for resources and services will be assessed throughout the program. Tuition and fees for prerequisites and required elective courses are in addition to the charges shown on the program cost sheet. Your tuition rate will remain the same as long as you remain continuously enrolled in the same program. Cost sheets may be requested from an enrollment counselor by calling 866.498.4968 or emailing
What You Will Study in This Online Marketing Analytics Program

Coursework for your BS in Marketing with Marketing Analytics Specialization covers how to:

  • Apply practical analytical skills to marketing and business functions.
  • Communicate effectively to diverse audiences.
  • Understand how to think from a global perspective and apply best practices to marketing and business decisions.
  • Take an ethical, biblically-based approach to overcoming challenges and problem-solving throughout your career.

After Graduation
Potential Careers

  • Marketing Manager
  • Market Analyst
  • Sales Representative or Manager
  • Retail Manager

Work in Various Industries

  • Industry

Program Requirements
  • Proof of high school graduation or GED certification.
  • Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
  • Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.
  • Completion of 120 semester hours.
  • Completion of the required core courses with a GPA of 2.25 or higher.
  • Cumulative GPA of 2.0 or higher.
  • Completion of 30 hours of general education requirements as specified.
  • Payment of all tuition and fees is required to receive a diploma.
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Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC),, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at

Take the Next Step

Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.

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