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Bachelor's in Marketing – Digital Media Business Strategies Specialization

Do you want to pursue a career in the world of digital marketing? If so, the Bachelor of Science in Marketing with the Digital Media Business Strategies specialization can help you qualify for several types of roles upon completion. This Marketing Bachelor’s Degree online program can help you learn what it takes to reach audiences and create an engaging user experience in all kinds of digital platforms and media. You will also gain exposure to topics in social media management, branding, advertising, consumer behavior, email marketing, market research, search engine optimization, and more.

Why Pursue My Bachelor’s in Marketing Online at IWU?

There are several benefits to the IWU approach to online learning for marketing professionals. We make it simple for adults with families and busy careers to continue their education and work toward their goals, without putting their lives on hold. If you are searching for an online business marketing degree, you can enjoy a 100% online learning format, and complete this program in just a year. Plus, we lock in your cost of tuition when you start the program so you can accurately forecast the total expense of earning your degree without the worry of increases in tuition while you complete your marketing bachelor’s degree online. You’ll also love our Christian faculty who teach from the same biblical worldview valued on our campus, so that students can implement these principles in a fulfilling career.

What Will I Learn in this Marketing Bachelor’s Degree Online Program?

With the Digital Media Business Strategies specialization, you can gain a strong foundation of knowledge and skills on which you can launch a career in digital marketing. Courses include a broad range of topics to help marketing professionals prepare for a variety of careers. You will study economic principles, ethical and legal concepts, management and leadership, financial decision-making, statistics, and more.

What Makes IWU Different?

Education Pioneer

IWU has provided on-campus education for more than 100 years.

Rooted in Christ

Faith-integrated curriculum and a commitment to changing the world.

Superior Support

Center for Student Success for counseling, tutoring, and more!

Tuition & Aid

48 Credit Hours


$455/ Credit Hour

Financial aid is available in the form of grants, loans, scholarships, veterans’ benefits, and employer reimbursement.

Financial AidTuition Info

Applicable fees for resources and services will be assessed throughout the program. Tuition and fees for prerequisites and required elective courses are in addition to the charges shown on the program cost sheet. Your tuition rate will remain the same as long as you remain continuously enrolled in the same program. Cost sheets may be requested from an enrollment counselor by calling 866.498.4968 or emailing
What You Will Study in This Bachelor of Science in Marketing Program

Coursework for your bachelor’s in marketing program covers how to:

  • Develop a foundation of business skills that apply to current functions in the field of marketing
  • Effectively communicate to a diverse range of audiences
  • Apply a global perspective to marketing and business decisions
  • Take an ethical approach to problem-solving that is supported by a biblical perspective

After Graduation
Potential Careers

  • Marketing Manager
  • Market Analyst
  • Sales Representative or Manager
  • Retail Manager

Work in Various Industries

  • Industry

Program Requirements
  • Proof of high school graduation or GED certification.
  • Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
  • Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.
  • Completion of 120 semester hours.
  • Completion of the required core courses with a GPA of 2.25 or higher.
  • Cumulative GPA of 2.0 or higher.
  • Completion of 30 hours of general education requirements as specified.
  • Payment of all tuition and fees is required to receive a diploma.
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Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC),, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at

Take the Next Step

Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.

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