Online Bachelor of Applied AI Analytics – Marketing Degree
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Are you looking for a marketing degree that prepares you for the future of business? IWU’s online Bachelor of Applied AI Analytics with a Marketing Specialization is built for students who want to combine creativity, data, and artificial intelligence to drive business growth.
As a student in this program, you will learn how to apply AI and analytics to marketing strategy, content creation, customer insights, and campaign performance. This degree provides hands-on project experience, career-ready skills, and an ethical foundation to help you succeed in a rapidly evolving marketing landscape.
IWU’s marketing degree is delivered through a 100 percent online format that allows you to continue working while advancing your education. The accelerated 90 credit structure helps you complete your degree faster and reduce overall cost.
This program combines marketing, analytics, and artificial intelligence into a single, focused degree, giving you a competitive advantage in today’s data-driven economy. You will gain hands-on experience using AI tools to improve marketing performance, customer engagement, and campaign effectiveness.
IWU integrates a Christ-centered worldview into every course, emphasizing ethical decision making and responsible use of technology in marketing practices.
In this business analytics program, you will learn to design AI-driven marketing strategies, interpret customer data, and apply AI technologies to enhance personalization, automate workflows, and improve decision-making. Coursework explores digital marketing, advertising, branding, customer journey mapping, CRM automation, and content creation using generative AI. Students gain a deeper understanding of how data science, machine learning, and business analytics contribute to stronger marketing outcomes across industries.
IWU has provided education for more than 100 years.
Christ-centered support, resources, and services to online students, staff and faculty.
Discover online student resources to help along your journey.
Financial aid is available in the form of grants, loans, scholarships, veterans’ benefits, and employer reimbursement.
These courses contain the program-specific knowledge. Upon completion, you should have the tools to conquer your new career with confidence. For a full list of courses and prerequisites required to complete your degree, please visit the course catalog. Click on a course below to view the description.
Courses in This Program:
Human Intelligence Track
In addition to the courses listed below, students must select one track of three courses from the Human Intelligence Track:
ENT-301 The Business Idea
ENT-302 The Customer Conversation
ENT-303 The Culture and Operations of a Business
LDR-205 Introduction to Leading
LDR-260 Critical Thinking for Leaders
LDR-320 Followership
MGT-302 Management and Leadership
COM-325 Communication in Business
MGT-451 Quality and Project Decision-Making for Managers
AIM-200,AIM-202,AIM-300,AIM-305,AIM-310,AIM-315,AIM-320,AIM-325,AIM-330,AIM-335,AIM-405,AIM-406,AIM-407,AIM-408,AIM-409,AIM-410,AIM-450
The admission requirements are as follows:
The following graduation requirements must be met:
The following graduation requirements must be met:
Whether you are advancing your marketing career or entering the field, this degree gives you the skills to create smarter campaigns, use data effectively, and drive measurable business results. Build a professional portfolio and prepare to lead in modern marketing. Take the next step in your career today.
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