Strategic communication majors help their organization determine the best way to communicate, tell a story and meet business goals. Think of strategic communication as an umbrella term, encompassing the fields of public relations, marketing and advertising.

As a strategic communication major, you’ll concentrate in one of two areas—public relations or organizational communication—and focus on gaining professional experience.

Our program prepares you for the exciting and fast-growing profession while allowing you to complete real-world campaigns and projects for community clients and gain experience. You can also intern with nonprofits, corporations or advertising agencies to gain skills in professional communication, strategic planning, writing, graphic design, event planning, media relations and digital technology.

Get great experience through IWU’s chapter of Public Relations Student Society of America. PRSSA provides you with the opportunity to gain hands-on professional experience, find internships and network with PR pros.

Faculty

Professors who are practitioners, too

IWU communication professors bring academic accomplishments and professional experience to strategic communication classes. You will learn from experts in the industry who have worked in local and national television, radio, print, and online media in corporate and nonprofit organizations.

Professor Susan Sigworth is the advisor for IWU chapter of Public Relations Student Society of America. She has worked in two capacities: as a professor and a practitioner. She has taught in four universities and served as an award-winning marketing professional in advertising agencies and corporate settings, as well as run her own communications consulting business for 10 years.

Career Paths

Public Relations Specialist
Copywriter
Advertising Executive
Event Coordinator
Marketing Director
Public Information Officer
Social Media Strategist
Corporate Communications Manager
Fundraising Manager

Digital Marketing Analyst
Speech Writer
Media Planner
Publicist
Creative Director
Lobbyist
Grant Writer
Consultant
Corporate Trainer

Search more jobs for this degree.

Courses

Our Strategic Communication courses allow you to gain expertise from strategic planning and writing to promotion and publicity that you’ll take into any career. Businesses thrive on great communication, but it takes highly skilled professional communicators to get everyone on the same page.

• Public Relations concentration: Discover how to manage relationships between a company’s brand and their audience through a variety of channels.
• Organizational Communication concentration: Apply communication theory to the practical world of business.

One of the best ways to discover a degree program is to check out the course listings. Preview the courses for Strategic Communication at Indiana Wesleyan University using the course catalog.