What does a Strategic Communication graduate do? They help their organization determine the best way to communicate, tell a story and meet business goals. Think of strategic communication as an umbrella term, encompassing the fields of public relations, marketing and advertising.

As a Strategic Communication major, you’ll concentrate in one of two areas—public relations or organizational communication—and focus on gaining professional experience.

Our program prepares you for the exciting and fast-growing profession while allowing you to complete real-world campaigns and projects for community clients and gain experience. You can also intern with nonprofits, corporations or advertising agencies to gain skills in professional communication, strategic planning, writing, graphic design, event planning, media relations and digital technology.

Get great experience through IWU’s chapter of Public Relations Student Society of America (PRSSA). PRSSA provides you with the opportunity to gain hands-on professional experience, find internships and network with PR pros.

Career Paths

Public Relations Specialist
Copywriter
Advertising Executive
Event Coordinator
Marketing Director
Public Information Officer
Social Media Strategist
Corporate Communications Manager
Fundraising Manager

Digital Marketing Analyst
Speech Writer
Media Planner
Publicist
Creative Director
Lobbyist
Grant Writer
Consultant
Corporate Trainer

Courses

Our Strategic Communication courses allow you to gain expertise from strategic planning and writing to promotion and publicity that you’ll take into any career. Businesses thrive on great communication, but it takes highly skilled professional communicators to get everyone on the same page.

• Public Relations concentration: Discover how to manage relationships between a company’s brand and their audience through a variety of channels.
• Organizational Communication concentration: Apply communication theory to the practical world of business.

Preview your classes

Division Core Courses

Choose One

STRATEGIC COMMUNICATION MAJOR CORE

Choose between COM-201 OR COM-300

Concentrations (Choose One)

Public Relations

Organizational Communication Concentration

STRATEGIC COMMUNICATION MINOR

Required

Choose between COM-321 OR COM-326

Faculty

Professors who are practitioners, too

Indiana Wesleyan University faculty have put their expertise into practice! You will learn from experts in the industry who have worked in local and national television, radio, print, and online media, and in corporate and nonprofit organizations.