Next Start |

Find Your Way Forward

Bachelor's in Strategic Communication

If you want to pursue a successful career in the field of public relations or advertising, the BS in Strategic Communication at Indiana Wesleyan University was designed for you. With the skills learned in this comprehensive program, students can prepare for communication careers in marketing, healthcare, non-profits, government agencies, religious organizations, and about every type of business you can think of. At our Christian university, you can learn how to integrate biblical principles with this bachelor’s in strategic communication degree program.

Why Pursue My Bachelor’s in Strategic Communication at IWU?

There are several benefits to pursuing your BS in Strategic Communication at IWU. This accredited degree program is taught by faculty with experience in a wide variety of roles in this dynamic field. We also provide student services, from tech support to tutoring, to help you succeed in this bachelor’s in communication program. Students learn from expert faculty who will become mentors in the faith, integrating classroom learning with biblical truths for a Christ-centered environment that encourages spiritual growth.

What Will I Learn in this BS in Strategic Communication Program?

The courses in this strategic communications major are designed to help students develop professional skills in traditional and digital communications to thrive in a variety of roles and industries. The student experience concludes with an internship experience in a professional work environment that aligns with their interests and goals. Course topics cover communication theory, media studies, journalism, public relations, and more. Learning outcomes include skills in professional communication, strategic planning, writing, graphic design, event planning, media relations and digital technology.

What Makes IWU Different?

Education Pioneer

IWU has provided on-campus education for more than 100 years.

Rooted in Christ

Faith-integrated curriculum and a commitment to changing the world.

Superior Support

Center for Student Success for counseling, tutoring, and more!

What You Will Study in This Bachelor of Science in Strategic Communication

Coursework for this BS in Strategic Communication program covers how to:

  • Understand practical communication applications through giving voice to the stories of others
  • Study how messages are constructed, how media industries function, and how communication theory and research explain media’s impact on society
  • Examine the role of communication in organizations and the effect organizational structures have on communication
  • Apply biblical principles to your career in communication

After Graduation
Potential Careers

  • Advertising Executive
  • Copywriter
  • Public Relations Specialist
  • Event Coordinator
  • Publicist
  • Creative Director

Work in Various Industries

  • Industries

Program Requirements
  1. Completion of at least 124 semester hours (some majors may have additional hours to meet the requirement).
  2. Cumulative GPA of 2.0 or higher
  3. Completion of the designated semester hours in the major area with a major GPA of 2.25 or higher or as required by the major. Additional requirements as prescribed by each department must also be met.
  4. Completion of general education requirements. If a student chooses to have multiple majors, the degree designation is based upon the first major.
  • Completion of 124 semester hours; however, some majors may result in the student earning greater than 124 credit hours by graduation.
  • Cumulative GPA of 2.0 or higher
  • Completion of the designated semester hours in the major area with a GPA of 2.25 or higher as required by the major. Additional requirements as prescribed by each department must also be met.
  • Completion of all general education requirements
divider line with pawprint graphic

Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC),, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at

Take the Next Step

Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.

Request InfoApply Now