Jinha Lee is an Assistant Professor of Business at Indiana Wesleyan University and is the holder of two doctorates. Jinha earned her first Ph.D. in Tourism Sciences in South Korea and completed her second doctorate in Retail, Hospitality, and Tourism Management at the University of Tennessee, Knoxville, with a minor in Statistics. Prior to transitioning to the United States of America, she taught college students in Korea for more than seven years. She has published diverse academic articles and books in both marketing and hospitality management. In addition to her teaching and research career, she has participated in a variety of F&B business consultations in multi-cultural contexts and led multiple Korean government-funded projects, including one in Indonesia and another in Singapore.
INTERESTS
- Business analytics
- Sensory marketing
- Social media marketing
- Retail, Hospitality, and Tourism Management
PHD
University of Tennessee, Knoxville
PHD
Kyonggi University, Seoul, Korea
MS
Kyonggi University, Korea
BS
Korea University, Korea
Peer-reviewed journal articles:
- Lee, J., Kim, W. G., & Haldorai, K. (2025). Shaping the future of sustainable dining in the US: Marketing insect-based food using degree of visibility and consumer adventurousness. International Journal of Hospitality Management, 127, 104108. https://doi.org/10.1016/j.ijhm.2025.104108
- Lee, J., & Kim, W. G. (2025). A health-oriented decision model of insect protein bars: Moderated by age and sensory appeal. International Journal of Hospitality Management, 131, 104317. (Online first, 2025).
- Lee, J., & Bae, S. J. (2023). Attributes of insect food acceptance: Identifying key factors with consumer market segmentation. International Journal of Gastronomy and Food Science, 32, 100702. https://doi.org/10.1016/j.ijgfs.2023.100702
- Lee, J., Lim, H., & Kim, W. G. (2025). Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context. Tourism Management, 107, 105080. https://doi.org/10.1016/j.tourman.2024.105080
- Lee, J., & Lim, H. (2023). Visual aesthetics and multisensory engagement in online food delivery services. International Journal of Retail & Distribution Management, 51(8). https://doi.org/10.1108/IJRDM-09-2021-0451
- Lee, J., & Lim, H. (2022). Design matters: Cross-modal correspondences between vision and taste in food advertising. Journal of Marketing Communications, 28(2), 132–151. https://doi.org/10.1080/13527266.2020.1846071
- Lee, J., Benjamin, S., & Childs, M. (2022). Unpacking the emotions behind TripAdvisor travel reviews: The case study of Gatlinburg, Tennessee. International Journal of Hospitality & Tourism Administration, 23(2), 347–364. https://doi.org/10.1080/15256480.2020.1746219
- Lee, J., & Kim, Y.-K. (2020). Online reviews of restaurants: Expectation-Confirmation Theory. Journal of Quality Assurance in Hospitality & Tourism, 21(5), 582–599. https://doi.org/10.1080/1528008X.2020.1712308
- Lee, J., & Whaley, J. E. (2019). Determinants of dining satisfaction. Journal of Hospitality Marketing & Management, 28(3), 351–378.
- Whaley, J., Lee, J., & Kim, Y.-K. (2019). Do tipping motivations predict loyalty to the server in a restaurant? International Hospitality Review, 33(1), 91–105. https://doi.org/10.1108/IHR-01-2019-0001
