Indiana Wesleyan University
  • About

    About

    Indiana Wesleyan University is a Christian comprehensive university of The Wesleyan Church. The University was founded in 1920 as Marion College and is committed to liberal arts and professional education.

    Learn More!
    • Mission and Values
    • Diversity
    • Locations
    • Society of World Changers
    • Administration
    • News Center
    • IWU Profile
    • Student Consumer Information
    • Veterans
  • Academics

    Academics

    Indiana Wesleyan University offers over 280 academic programs, certificates and endorsements in business, technology, education, science, ministry, nursing and more. We offer program options online, on campus in Marion, IN, and at our onsite regional centers in Indiana, Ohio and Kentucky.

    Learn More!
    • On Campus Programs
    • Online & Regional Programs
    • All Programs
    • Colleges and Schools
    • Full-Time Faculty Directory
    • Centers & Institutes
    • Registrar
    • Transcript Requests
    • Academic Calendars
  • On Campus

    On Campus

    God has gifted you with a unique set of gifts—on purpose, and for the purpose of changing the world in a way that only you can. We are here to help you discover, clarify or develop that calling. The world is waiting.

    Learn More!
    • Admissions
    • Majors
    • Apply
    • Financial Aid
    • Student Outcomes
    • Visit Campus
    • Transfer to IWU
    • Life Calling & Career
    • Value of IWU
  • Online & Regional

    Online & Regional

    Whether your intent is to complete an associate degree, finish your bachelor's degree, prepare for special education licensure, enter the world of higher learning with a master's degree, pursue a doctoral degree, or earn one of our many certificates, our education programs are designed specifically for your busy lifestyle.

    Learn More!
    • Academic Programs
    • Admissions
    • Financial Aid
    • Online Experience
    • Locations
    • Transfer Students
    • Military Students
    • Request Info
    • Apply
  • Apply Now
  • Login
    (myIWU)
  • Athletics
  • Alumni
  • Giving
  • Wesley Seminary
  • More about Indiana Wesleyan University
    • Employment
    • Human Resources
    • Transcript Requests
    • IWU Bookstore
    • Jackson Library
    • WIWU TV
    • IWU Systems
    • Event/Conference Services
Communication & Theatre
  • Academic Programs
  • Faculty
  • Our Students
  • Off-Campus Opportunities
Nicole Chromey Works Online PR at the Superbowl

PR Major has Super-Bowl Week in Indianapolis

Feb. 17, 2012

SuperBowl XLVI was certainly the biggest event of the new year for Indiana, but for one IWU Communication Division student, it may turn out to be the career-changing moment of her college life. Senior Public Relations major Nicole Chromey was hired to manage social media for a major hotel management group in Indianapolis. While thousands flooded the city, Chromey ran Twitter and Facebook accounts for the Indy-based Marriott chain of hotels, including the JW Marriott downtown, a hub for media personnel from around the world.

Chromey interned for the management group the previous summer, so its leaders were already aware of her social media skills. Each day, she tweeted, ran contests, checked site statistics and replied to the throngs of visitors seeking information online. She also learned there was no template for this kind of public relations work, since social media is still so new. “I was just told to tell a story, bring Super Bowl online for those that cannot be there. The company never did something like this so they couldn’t tell me how to or how not to do it. They just sent me out for the week and it was up to me to shape the position and the results,” she said.

For the week, the various social media sites had close to 1.9 million total impressions, meaning a unique audience of approximately 395,000 different users visited the company’s sites. The numbers point to the importance of social media across in most businesses. Michael Bennett, Vice President of Commerce and Communications for the company, praised Chromey in a congratulatory email. “You were professional, diligent and went above and beyond to make our hotels look great and more importantly be a positive face to our guests and the city. It was a record-setting week from every aspect at our hotels and because of you we can add social media to that list,” Bennett wrote.

Chromey was paid for her exhausting work week, received lodging and meal expenses, and got to keep the iPad given to her for the job. But the story may not end there. Officials at the management group want to hire her for an ongoing social media position, that may become full time once she graduates this spring.

The exhilaration (and exhaustion) may be over, but Chromey  said she’s energized by what she was able to do. “It was beyond exciting to be a part of a brand new position, a brand new movement in the tourism industry. People kept asking if I was worn out, if it was really hard and to be honest I never felt more well rested and never have thought to my self this is so hard.when your passions align with what you’re doing when you walk out the door in the morning, it feels a lot less like work and a lot more like purpose, fun, and enjoyment,” she said.

 Next Post Previous Post 

Related Posts

Theatre students compete at regional theatre festival

Jan. 25, 2019

Tricia Skiver walks to story assignment in Rapid City
IWU Intern Goes Big in KOTA Territory

Jul. 05, 2012

Kendra seen her stage managing the production at Faeries, Sprites, and Lights at Minnestrista in Muncie, IN.
Theatre Interns Make Summer Life A Stage

Aug. 24, 2011

Cast of Importance of Being Earnest at first read-through
Theatre Guild is in High Gear

Sep. 24, 2011

Most Recent

Pre-Health Care Sciences Program
Jan. 06, 2023
Donovan Edward holds his large scholarship check from the Indiana Broadcasters Association
IWU Communications student receives $5k broadcasting scholarship
Apr. 11, 2022
Collin Foote
Young IWU marketing alum establishes $1.5M business
Mar. 28, 2022
A photo portrait of Jonah Atkinson
IWU alum composes music for Xfinity Olympic commercial
Feb. 17, 2022
A photo of GE Digital CEO Scott Reese
IWU alum Scott Reese named CEO of GE Digital
Jan. 28, 2022
Kyle Ferguson is baptized by Dr. Lo in
IWU Student Experiences Life Change in New Testament Course
Jan. 24, 2022
Business students stand in a classroom presenting a check for the Grant County Rescue Mission
IWU business classes raise $2,885 for Grant County Rescue Mission
Dec. 14, 2021
Indiana University Wesleyan Logo
IWU Music Therapy grads earn 100% pass rate for certification board exam
Nov. 17, 2021

Indiana Wesleyan University is a Christ-centered academic community committed to changing the world by developing students in character, scholarship, and leadership.

More Info

  • Financial Aid
  • Wesleyan Students
  • Tuition and Costs
  • John Wesley Honors College
  • Athletics
  • Global Engagement
  • Study Abroad
  • IWU-Marion Majors
  • Student Handbook
Virtual Campus Map Schedule a Visit Request Info Apply Now

Indiana Wesleyan University
4201 S Washington Street
Marion, IN 46953

admissions@indwes.edu
866-468-6498

Facebook /indwes Twitter @indwes Instagram @indwes YouTube YouTube ZeeMee ZeeMee Parent Blog Student Blog LinkedIn LinkedIn

Legal Notices  |  Title IX  |  Employment

Indiana Wesleyan University

Copyright © 2023