IWU Telesale Raises Record $166,500
By Alan Miller
2/17/06

The 11th annual Indiana Wesleyan University Scholarship Telesale, which aired Jan. 23-27, raised a record $166,500. The previous record of $153,500 was set a year ago.

The telesale now has raised $1.2 million in its 11-year history. The first telesale in 1996 raised $15,000, and the revenue has increased every year since then.

All of the telesale proceeds are used to provide scholarships for IWU students.

The telesale aired on IWU's campus TV station and on six cable TV systems in Grant, Blackford, Wabash and Howard counties. Area merchants and friends of IWU donated more than 1,000 items valued in excess of $150,000 for the telesale.

About $75,000 of the total telesale revenue came from the sale of merchandise, and the remaining money came from business sponsorships.

Business and community leaders - including Gas City Mayor Larry Leach and Marion Mayor Wayne Seybold - volunteered their time to sell the donated items.

Alan Miller is the University Relations Director at Indiana Wesleyan University.