Public Relations - B.S.

The Public Relations major prepares graduates for careers in public relations firms, advertising agencies, health care organizations, educational institutions, social service organizations, retail and manufacturing, financial institutions, government agencies, lobbying, and sports and entertainment industries. Grounded in the strengths of the division's core classes, the public relations curriculum develops students' practical skills and perspectives through coursework in theory, technique, and application of skills in partnership with nonprofit and on-campus organizations, and local media outlets. Students gain expertise in strategic planning, writing, promotion and publicity, graphic design, and media tools and techniques. In addition, students select nine credit hours in one of three concentrations, based on their area of interest:

Media Relations: This concentration equips public relations professionals with the understanding and skills for a wide variety of media (e.g. online, television, film, radio, journalism, etc.), focusing on writing, production, and technological expertise.

Business/Organizational: This concentration offers students entering corporate, nonprofit, higher education, or ministry/para-ministry contexts specialized business, marketing, and leadership background and skills.

Public/Political Affairs: This concentration equips graduates for positions in government, public affairs, and public policy advocacy. Interdisciplinary study in history, political science, and international relations provides theoretical knowledge and preparation in practicing public relations.

Course descriptions are available through the Course Description Lookup.