Students gain expertise in strategic planning, writing, promotion and publicity, graphic design, and media tools and techniques. In addition, students select nine (9) credit hours in one of three concentrations below, based on their area of interest. Other concentrations can be customized in consultation with an advisor.
Media Relations: This concentration equips public relations professionals working with the media with the understanding and skills for a wide variety of mass media (e.g., television, film, radio, journalism, etc.), focusing on writing, production, and technological expertise.
Business/Organizational: This concentration offers students entering corporate, nonprofit, higher education, or ministry/para-ministry contexts specialized business, marketing, and leadership background and skills.
Public/Political Affairs: This concentration equips graduates for positions in government, public affairs, and public policy advocacy. Interdisciplinary study in history, political science, and international relations provides theoretical knowledge and preparation in practicing public relations in the field containing the highest number of professionals.
Preview your classes
Division Core Courses
STRATEGIC COMMUNICATION MAJOR CORE
Concentrations (Choose One)
Organizational Communication Concentration
STRATEGIC COMMUNICATION MINOR