Marketing

Looking for a business career that allows you to be creative? Consider a major in Marketing.

If you are a creative problem-solver who would like to go into business, then a degree in Marketing may be for you. Marketing majors learn how to promote products in traditional ways, such as sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media, including social marketing through sites such as Facebook. In addition, marketing courses are increasingly geared toward the global economy and strategies that students need to sell products worldwide.

Indiana Wesleyan University's Marketing major provides students with a solid understanding of business activities under the marketing umbrella - from the identification and selection of target markets to the development, pricing, placement, and promotion of goods and services and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.

A Bachelor of Science degree with a major in Marketing will not only prepare you to be an effective marketing professional, but also an influential force for Christ in your workplace and beyond. Christian principles are interwoven throughout Business Division Marketing courses in order to prepare world changers who are not only the top professionals in their field, but also the most influential forces for God in their world.

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Courses

One of the best ways to discover a degree program is to check out the course listings. By simply clicking on the course titles below, you can get a preview of the classes you will attend as a student at Indiana Wesleyan University.

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Common Core

BUS-100,BUS-101,ACC-201,ACC-202,ECO-212,ECO-213,MKG-210,MNG-210,BUS-210,FIN-210,BUS-320,BUS-452

Major Requirements

MKG-348,MKG-424

Choose two of the following:

MKG-346,MKG-353,MKG-357,MKG-370,MKG-444,FIN-383

Choose one of the following:

MNG-399,MNG-385,BUS-390

Faculty

Faculty who teach Marketing classes have at least 10 years of professional marketing experience working with Fortune 500 companies down to small, family-owned businesses. These individuals draw from their own personal experience to work with students who want a career in marketing.

Philip Millage; MA, MBA, EdD Professor; Business phil.millage@indwes.edu View Profile
Keith Starcher; MBA, PhD Associate Professor, SBL keith.starcher@indwes.edu View Profile
 
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