Courses

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ADM-201 Principles of Self-Management2 Hours
- This course will focus on group interaction skills and the management of individual and professional priorities. Some of the areas covered will include behavioral style analysis, communication processes within groups, versatility in dealing with supervisors and subordinates, goal setting, prioritizing, and time management.
MGT-302 Management and Leadership3 Hours
- A study of the techniques of management and leadership and their application to the development of improved managerial effectiveness.
MGT-421 Strategies in Marketing Management3 Hours
- An integrated analysis of the role of marketing within an organization. An examination will be made of the factors affecting consumer behavior, the development of marketing strategies, and the cognition of marketing variables.
MKG-346 Consumer Behavior3 Hours
- A study of major factors that influence consumer purchase behavior. Such factors as cultural, social, personal, and psychological are studied. Special emphasis is given to the buyer decision-making process. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
MKG-348 Service Marketing3 Hours
- A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
ECO-330 Applied Microeconomics for Business3 Hours
- An overview of microeconomic theory as it relates to the individual business. Microeconomics introduces the student to the overall environment in which business functions. Economic analysis explains the uses and limits of opportunity cost, marginal analysis, and market structure in managerial strategy.
ADM-448 Strategic Planning3 Hours
- Students will develop or improve skills in the critical areas of applied organizational research and managing the planning process with a focus on strategic and operational planning.
MGT-425 Issues in Ethics3 Hours
- A study of representative ethical theories as they relate to various contemporary problems in management (business). Special consideration will be given to the application of Christian ethical principles to values clarification and decision-making in the business world.
MKG-357 Advertising and Promotion3 Hours
- An in-depth study of the administration of advertising, consumer advertising, industrial advertising, and professional and trade advertising. Actual advertisements are developed and tested for effectiveness. MKG210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
ADM-372 Accounting for Managers4 Hours
- This course discusses the use of accounting in the decision making process for managers. This course will discuss the three primary financial statements, the components of the financial statements, financial statement analysis, and managerial accounting concepts.
MKG-353 Selling and Relationship Management3 Hours
- A study of sales effectiveness, management of sales activities, the character of the marketplace, and development of creative selling skills. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
MGT-460 International Issues in Business3 Hours
- A study of the issues created by the internationalization of markets and competition for both small proprietorships and large corporations. Included will be discussion of problems in establishing overseas markets, financing production abroad, legal restrictions, cross-cultural interactions, foreign and domestic tax complications, and theories of world trade.
MKG-398 Marketing Research3 Hours
- An in-depth study of the various methods of marketing research. Both quantitative and qualitative methods will be taught in the course. Students will be involved in the development of an actual marketing research project. Prerequisite: MKG-210 and admission to the CAS Business Division or permission of the instructor, or admission into the CAPS BSMK program.
MKG-496 Marketing Seminar3 Hours
- A seminar for senior marketing students focusing on current issues and special marketing topics. Student-led discussions and presentations, as well as guest speakers, are used extensively in the classroom portion of the course which provides two hours of credit. Students prepare two presentations, one oral and one written, to satisfy the third credit hour.

42 credit hours

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