Marketing

About the Program

Indiana Wesleyan University’s Bachelor of Science with a major in Marketing degree program is designed for working professionals who are employed in a marketing or sales department, or for those desiring to move into these areas. This major prepares students to become more effective within competitive marketing arenas. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications, and applied marketing research.

While marketing is the core of the program, students will also be equipped with general business skills and a working understanding of fundamental economic, financial, and general management principles.

The program may be completed online, or onsite at various locations in Indiana and Kentucky.

If you have not yet obtained your associate degree but already have 36 to 59 credit hours of previous college coursework, IWU’s unique Bridge program can allow you to immediately start working toward your bachelor's degree. Feel free to contact us at 866-IWU-4-YOU for more information.